10 reasons to use video as a training tool
“Luke, I am your father". Who hasn’t given their all trying to say this phrase in the metallic voice of Darth Vader? The line comes from what is, without doubt, one of the most iconic scenes in the history of cinema. But would it be so memorable if, instead of appearing in a film, it were a line of a book? Sure, the most hard core Battle of the Galaxies fans would probably still have it engrained in their minds, but perhaps it wouldn’t have become a quote known the entire world over.
Video is the most engaging format for your audience: it effortlessly captures their attention and gives them information which is easy to digest. Despite its advantages, it has taken a while for it to catch on as an educational training tool. But now this is changing.
If you were still in any doubt, here are just 10 reasons why video is the most powerful tool at your fingertips for staff training:
1. -It increases interest in content: this is by far the most rapidly growing format on the Internet. And the reason for this is the positive way that users respond to videos. There are two figures to prove it: currently, more than 100 hours of video are uploaded to the net every minute, and it is estimated that in 2018, 80% of existing Internet content will be audio-visual. So, it’s a winning bet!
2.- It predisposes the user: according to a study from Forrester Consulting, 75% of employees are more likely to watch a video than read a text. After that, the rest of the work is up to us: we have just 10 seconds to grab the audience’s attention. 30% of users will stop watching the video if you don’t seduce them in those 10 seconds, and a further third will disappear after 30 seconds. Be imaginative!
3.- It makes concepts easier to digest: there’s no denying it: audio-visual content captivates us. And this is, in part, down to the fact that we can digest the information better. Studies indicate that we remember 80% of what we see, which is very much more than the 20% that we retain when it comes to lectures, and the 10% of what we hear.
4.- It allows for varying learning paces: gone are the days of falling behind in class if you didn't understand what the teacher was saying. Video pills, on the other hand, are going nowhere. This means that if, for example, you didn’t quite grasp how to share your virtual calendar, you can just take another look at the tutorial and get up to speed. Maybe your classmate has already finished the course, but that’s no longer something to worry about.
5.- It’s timeless: this is very much linked to the previous point. You can access the digital marketing class whenever you need to. Finish whatever it is you have to do, clear your mind and, when you're ready, press play.
6.- It's multi-platform: we still associate working with being sat in front of our PCs, but as users our reality is linked to mobile devices. 41% of Internet users watch videos from their Smartphones and 32% do so on tablets. Video-based training is adapted to these needs. Download your tutorial and watch it on your daily commute on the train.
7.- It encourages users to participate: video courses are linked to online platforms which encourage participation of users who, in turn, actively respond. Video format also boosts participation and the sharing of information: it is the most widely shared format on the net, up to 12 times more so than texts.
8.- Brings costs down: Put yourself in the shoes of the managing director of a large multinational who is trying to train their employees working at each one of the company’s offices across the five continents. They could choose a trainer in each country to be in charge of the training. Alternatively, they could prepare a single online video-based course, which can be subtitled and distributed around the world. Which option do you think they'd go for? Video also allows you to include much more information in far less time. According to a study by Forrester Research, one minute of video is equivalent to 1,8 million written words. That means we would need 150 days to achieve the same effect as with just one minute of video.
9.-. It reaches more people: video has revolutionised the education sector. A teacher with a YouTube channel now has not just 30 students, but millions. The pioneer of online education was Salma Khan, who teaches his classes at the Khan Academy to 26 million students. Videos can be delivered to the company virtually, meaning that training sessions no longer have to be targeted at the few employees who can attend a face-to-face session. They are available on our online training platform for anyone who wants to check them out.
10.- Their value goes above and beyond simply training: any company who supports video training strengthens their corporate image and demonstrates a willingness to innovate.
Video allows us to offer flexible training which is both easy to digest and extremely shareable. Opt for this format and…may the force be with you.
SUBSCRIBE Get the best tips and tricks straight to your inbox.