SEO. CRM. SEM… If these acronyms are beyond your understanding, this MOOC for companies is for you. In the past years, digital marketing has risen as the main tool for business growth and exposure. In only 5 weeks, this online course on Digital Marketing for Brand Managers will provide the tools to transfer the talent of your company from the offline to the online marketing, and to lead the digital transformation in your organisation.
In this online course for companies - designed by Digital Consultants of companies such as Google or Criteo, Mégane Dreyfuss is going to give you the key elements to conceive and implement effective digital strategies.
Through an appealing and guided multi-platform e-learning experience, your brand managers will get ready to lead their teams towards strategies aiming to optimize usability and investment. Throughout the 4 modules of the course, they will become familiar with concepts such as retargeting, they will get to know real exemplary digital marketing campaigns, and will master social network management.
Increasing your visibility on big platforms
Understanding the dynamics of Social Networks
Insightful planning to carry out successful digital campaigns
Using the right metrics to measure your achievements
Mégane Dreyfuss holds a Degree in International Business from Marshall University and a Masters in Digital Marketing from ESDES Lyon Business School. She has worked as a key account manager at... Extended bio