Hailed as the Best European Business School in 2020 by the Financial Times, HEC Paris partnered with Coursera to launch its MSc in Innovation and Entrepreneurship. This world-class training course is aimed at the business leaders of the future, preparing them to spearhead business development, promote product innovation, and embark on new projects.
The digitization of this prestigious academic programme was entrusted to Homuork, as the first European partner of the popular MOOC platform. In this case study we review the content of the MSc and the key aspects of its conversion to an online format.
The MSc (Master of Science) in Innovation and Entrepreneurship is an eighteen-month course that consists of two clearly differentiated sections.
The first section includes what are regarded as the ten fundamental courses. These enable students to acquire the skills to scale a company, promote creativity, manage the launch of new products, and define business strategies in specific contexts, among other challenges.
The training is rounded off with a second section of ten project-based courses. Their purpose is to help students transform ideas into business realities, culminating in the development of a pitch. This second phase includes a group project, as well as training in negotiation, scaling up operations, finance, and the development of customer-centric strategies, among others.
As mentioned earlier, this project reached us thanks to our partnership with Coursera and the trust HEC Paris placed in us. The final educational experience should be:
Online: The same type of courses as taught on campus, with the added flexibility of being able to learn anytime, anywhere.
Interactive: Including collaborations with a global network of students, teachers and alumni.
Engaging: Innovative courses with some of the best teachers in the world and hands-on projects.
Work-appropriate: Practical courses designed to develop skills and apply them in working environments.
To undertake the digitization process, part of the Homuork team travelled to Paris where the necessary recordings were made with Sebastian Becker, an associate professor at the educational institution. Of the lessons we worked on, Managing the Performance of a Growing Enterprise particularly stood out.
The end product – more than fifty video sessions – met the expectations of HEC Paris and has been viewed by hundreds of students who have completed the MCs in Innovation and Entrepreneurship since then.