MOOC’s and the revolution of corporate online training
Learning through short video-pills and digital platforms is becoming increasingly popular among users.
Digitalisation has accelerated the shifting pace and companies are not excluded from this reality. Stretching a professional career with the acquired skills in college is no longer an option, and both executives and employees are aware of this, as statistics consistently prove: 90% of workers think that continued training helps them being more competitive.
Among educative formats, online education is gaining terrain. Spain, alongside the United Kingdom, is a leader in digital courses consumption, with over 53% of programs being carried out online. The value of training is even greater when we talk about younger generations: studies show that 70% of millennials would consider switching jobs if their companies didn’t offer them growing opportunities through learning.
MOOC, the audio-visual format prevails over regular training
Online training is the format that fits the best with current consumer habits: digital, multiplatform and accessible at any time and from any place. Besides these characteristics, MOOC’s add an audio-visual factor which matches the preferences of the new generations, making them the best rated educative format.
MOOC is the acronym for Massive Open Online Courses, which perfectly summarizes its main features: being online courses, they are delivered openly in search of a broader audience. However, that is not all. These are other factors that are key in understanding their success:
In a MOOC, knowledge is transmitted through short video lectures.
They foster the creation of social communities within which students can enjoy a collaborative learning experience.
They are integrated in intuitive and user-friendly e-learning platforms
The growth of MOOC’s in the past decade largely outshines the evolution of other educative formats. In 2008, after professors of the University of Manitoba in Canada managed to enrol over 2.000 students for the first MOOC ‘Connectivism and Connective Knowledge’, this format hasn’t stopped growing. In 2015 more than 400 universities around the world already offered MOOC programs, and over 2.500 courses had been launched in this modality.
This e-learning revolution has reached companies as well, and MOOC’s are increasingly valued by both entrepreneurs and workers as an effective method for continued training.
MOOCs were born in the universities but they became massive through platforms such as Coursera, Udacity or Iversity, that launch hundreds of courses all year long about all sorts of subjects, and which are followed by hundreds of thousands of students.
These are some of the platforms in which you’ll find MOOC courses to ensure the recycling of your workers:
- Coursera: the world leading platform with over 16 million users. Its courses catalogue has no match thanks to the collaboration agreements it has with more than 120 universities and with many organisations. Within Coursera you will find MOOC’s about science, technology, marketing, social media, arts, etc., with different levels of specialization in order to guarantee the evolution of the student.
- Udacity: specialised in the technological sector. Its catalogue is not as wide as the others’, but its bet on data analysis and technological research has turn it into a reference in technical courses. Besides, several executives from firms such as Facebook or Salesforce regularly collaborate with them.
- Lynda: one of the most experienced tools. It offers over 80.000 courses accessible to users through a 20-30 euro monthly subscription.
- Khan Academy: the main strength of this platform is that all of its courses are free. It offers short programs in all formats and it is a non-profit enterprise.
MOOC’s are prevailing as a trend in the e-learning sector and they represent an essential value nowadays: they are a powerful tool to capture and retain millennial talent. According to several studies, this generation is 75% more predisposed to consume a content through video than through text. Something that is coherent with current consumer analysis, given that in 2016 over half of the whole internet traffic was in video format.
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